The TV Show
TV
Network TV
More than a TV show, this branded content format transcends traditional TV to accommodate old and new audience trends.
Engaging TV Format
Creative engaging TV format for audience buy-in (launchpad for all commercial endeavors).
High Ratings
Sport, Reality & Event TV attracts TV network's highest ratings.
Extend the Audience Reach
Creating a show that has opportunity on FTA (Free to air) TV alongside BVOD (Broadcaster Video on Demand) and a strong digital platform with additional interactive opportunities will define our project as being compatible with audience consumption trends.
Future Audience Trends
The immediate (and long term) strategy for the project is to grow and retain (24/7) the show’s audience through digital including our own digital TV platform and robust social media strategy. In recent years, the Video on Demand audience has grown in line with the streaming services trend allowing audiences more control of their viewing habits and timetable.
Don't take our word for it.
Please see the following report excerpt from PricewaterhouseCoopers
More on Audience Trends
THE RISE OF TOTAL TV 2021 was a year the phrase ‘Total TV’ came to greater prominence, with networks no longer referring to a separation between linear TV and BVOD (Broadcast Video on Demand, eg. 7+ & 9Now and 10 is now Paramount +), rather their connection. Modern consumers have the ability to move fluidly between their TV sets, mobile phones and other smart devices. Although providing an agile experience for audiences, this has previously resulted in significant fragmentation and a challenge for marketers to measure reach. A driver for this is believed to be a shift towards people streaming linear through BVOD, while BVOD viewership in general continues to grow. 2021 was also a year dominated by the return of sport, with major events, particularly the delayed 2021 Tokyo Olympics,10 drawing in viewers. The Seven network utilised their BVOD platform to extend their coverage of the Olympics, giving audiences a broader opportunity to consume live and on demand content. Catch-up for reality programing including The Block, Married At First Sight, Masterchef Australia, Love Island, Survivor and The Bachelor remains as strong draws for BVOD audiences, with networks also looking to differentiate via back-catalogue content.
Source: Australian Entertainment & Media Outlook 2022-2026 PwC
Additional Comments
Free To Air (FTA) is concentrating on reality TV. It rates better than anything else apart from top sporting events.
“The Block” last season, best episode, reached 1.867 million. Its lowest numbers were 591k but this can come down due to the competition on the other channel, which was “The Voice” on this particular night.
There’s also an argument that our own digital platform is where the best long-term commercial opportunity lies.
TV can be considered our most valuable audience acquisition opportunity in the short-term.