Our Audience

Reaching - Car Enthusiasts Reality TV Fans Sports Event Fans

Our iconic car industry has always been able to capture the hearts of Australians.

Families around the country have grown up in a Holden or Ford. Like meat pies and the hills hoist, they are embedded in our phyce.

This show will tap into that nostalgia of cars being more than just a means of transport. We will explore their history and our relationship with them. We will see how they affect family members and friends, as a ‘rite of passage’, while working together on physical, mental and emotional car related challenges.

After both Ford and Holden factories closing recently, ”The Engine Room” will fill a gap for many that have enjoyed this friendly rivalry. It will also introduce future generations to this history while igniting the team fandom of supporting our favourite iconic car brand, or our favourite sports team.

Jaffar Luke

Creator / Executive Producer
The Guaranteed Audience

Car EnthusiastsBuilt In Audience

Over the last 100 years, we have seen a strong following for car rivalry which has been celebrated in films like “Ford vs Ferrari” and a recent local film doco “Ford vs Holden”. And long-standing global successes like “Top Gear”.There’s a passion for cars that goes beyond craftsmanship. And this is a challenge to restore a piece of history.
The Extended Audience on TV

Reality Event TVShowdowns Weekly

The reality TV element will allow us to explore the human connection to these mechanical masterpieces. And contestants’ journey to resurrect these cars.As a reality TV show, we will also be able to create the drama through colourful characters fighting for “Team Ford” or “Team Holden”.
Family Audience
The Biggest Audience

Sport FandomTribal Team Fun

Our methodology for securing our audience was a simple combination of nostalgia and connection. We will simulate sporting tribal fandom and bridge our daily lives in the family car to the excitement on the racetrack.2022 is the last year that Holden will be racing in the Supercars Championship. This year they will race again on “The Engine Room”.Are you team Ford or Holden?
Sports Fans Red vs Blue
Reaching the audience on their terms

Reaching EveryoneTV & Digital Audience

There needs to be a more accessible option in this high value format with an emphasis on bringing the family together and the highest possible ratings to maximise the advertisement and sponsorship value of the project. With our multi-platform strategy which considers traditional TV and new media audiences, this will reach everyone.
Event TV
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