Digital
Digital
New Media
Younger audiences are consuming content in a different way. They have grown up with tablets and mobile phones and like to watch stripped down versions of TV shows.
Early Audience Acquisition
We will launch the show earlier on our digital platforms (web site and associated social media) with teaser featurettes including some early information on the car lottery and sponsor shop and competitions for car related products.
TV for Digital Platforms Value
Social Media/ Native Advertising/ Apps/ Early teaser Google Adwords campaign, all driving a relevant audience to our web site. This digital strategy will also create a hub and database that will allow the show to reach it’s audience long-term for featurettes and interactive audience participation (voting, competitions, direct advertising and third party sponsor sales).
Digital Strategy
In addition to our direct B2C advertising strategy, we will target content partnership opportunities on relevant associated audience platforms in the beginning. This will build awareness for the TV show leading up to the TV network launch.
Our marketing plans have been devised in consultation with a Digital Media Brand marketing agency who specialise in campaigns for social media.
Guaranteed ROI
This campaign also offers our sponsors a guaranteed ROI on their investment as they will be included in the pre-TV launch digital campaign with six months of digital advertising, prior to the weekly TV series exposure (8 episodes –series one). Then it will continue until the next series, including Live event extended opportunities.
Don't take our word for it.
Please see the following report excerpt from PricewaterhouseCoopers
INTERNET ADVERTISING REMAINS THE DRIVER FOR ALL
Internet-based advertising continues to grow its dominant share of the total advertising market, growing by 26 percent year-on-year to a total of A$13 billion, with an acceleration seen in the second half of 2021, outstripping all previous expectations. ‘Traditional’ internet advertising sub-segments of Search (+35 percent to A$5.70 billion) and Display (+57 percent to A$2.75 billion) posted large gains.
In addition, digital variations across all segments showed significant growth, with Broadcast Video on Demand (+56.8 percent) supporting growth in the Free-to-Air TV segment. Similarly, music and podcasting streaming advertising and digital advertising in news media and magazines saw growth in 2021. Based on a midpoint forecast to 2026, strong growth rates in Internet Advertising are expected to continue at a 6.6 percent CAGR over the forecast period, reaching A$17.9 billion when collated across all internet-related advertising segments.
Source: Australian Entertainment & Media Outlook 2022-2026 PwC